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OUR RESEARCH PROJECTS

Supermarket Stores: Benchmarking & Customer Satisfaction Program
 

We collect data through face-to-face interviews from over 90% of Supermarkets in New Zealand. Survey covers over 100 suppliers and manufactures. The project is conducted annually and measures rep performance (call frequency / coverage, rep executional levels, merchandising support and overall company satisfaction are the main measures). Various companies use their results as a KPI for their sales teams. Coalface Consulting work closely with the key retail groups to conduct the project (Foodstuffs North Island, Foodstuffs South Island and Countdown).

Liquor Program: Head Office and Store Evaluation Programme
 

Syndicated reports measuring supplier performance both at Store and Head Office level. The program is conducted annually. The methodology is conducted on-line. For suppliers, the store report measures both company and rep performance, while the Head Office report measures both company and Account management across various attributes. 

Petrol / Convenience: Store Customer Satisfaction Survey & Head Office Programme
 

Syndicated reports measuring supplier performance both at store and Head Office are conducted annually with all these channels. The projects are conducted on-line. For suppliers, the store report measures both company and rep performance; while the Head Office report measures both company and Account management across various attributes. 

Pharmacy: Head Office and Store Evaluation
 

Syndicated reports measuring supplier performance both at store and Head Office are conducted annually with all these channels. The projects are conducted on-line. For suppliers, the store report measures both company and rep performance; while the Head Office report measures both company and Account management across various attributes. 

Banner Convenience - 4 Square, SuperValue, Fresh Choice: Customer Satisfaction Survey
 

A syndicated project measuring supplier performance at store level only. The project is conducted on-line, annually. For suppliers, the store report measures company and rep performance.

 The Head Office report measures overall company and account management across various attributes. 

Bespoke Survey 
 

Coalface Consulting conducts various projects for assorted clients each year. These cover in-store audits, mystery shopping, and general research and consulting projects.

 

Over the years Coalface has worked in a broad range of industries with a wide range of clients. A brief list of some of the projects are detailed:

 

  1. Samsung: Mystery Shopping and In-Store Audits

  2. 2Degrees: Detailed rep measurements

  3. DB Breweries: Consulting work around sales team restructure

  4. Netlink (Bauer Media): Strategic consulting

  5. Imperial Tobacco: Salesforce and Logistics Project

  6. Godfrey Hirst Carpets: Rep and sales team research project

  7. Foodservice: General market overview (syndicated)

  8. Liquor On-Premise: Customer satisfaction 

  9. Vitaco: Full Sales Assessment and Recommendations

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