Our People

Coalface Consulting has a very experienced professional team, each person specialising in their different fields which adds value to the overall proposition of Coalface Consulting

David Singer



  • David started Coalface Consulting in 1997

  • Has been involved in the New Zealand Grocery industry for over 30 years.

  • Leading the business successfully over the last 19 years

  • A recognised leader in the New Zealand market place

  • David is a passionate market research practitioner 

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Scott Birley
Partner & Director


  • Scott has worked in Coalface Consulting business for over 20 years

  • Has worked in the FMCG industry for 25 years.

  • Prior to Coalface Consulting, Scott worked for Frucor Beverages and Carter Holt Harvey in sales leadership roles.

  • Scott's primarily engaged in the annual supermarket stores, route & convenience, and liquor on-premise projects. 

  • Scott is driven by the need to improve sales force effectiveness through improved relationships and systems 

Mark Craig 

Partner & Director


  • Mark has worked for Coalface Consulting since 2007.

  • Has been involved in setting up the Coalface Liquor, Pharmacy and Consumer Electronics & Appliances surveys and continues to manage these annual projects.

  • Mark has over 20 years experience in senior FMCG sales and marketing roles both within and outside of NZ.

  • Mark has an in depth knowledge of retailer customer satisfaction and is passionate about working with suppliers to improve their sales service performance.