Our People
Coalface Consulting has a very experienced professional team, each person specialising in their different fields which adds value to the overall proposition of Coalface Consulting
Scott Birley
Partner & Director
scott@coalface.co.nz
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Scott has worked in Coalface Consulting business for over 20 years
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Has worked in the FMCG industry for 25 years.
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Prior to Coalface Consulting, Scott worked for Frucor Beverages and Carter Holt Harvey in sales leadership roles.
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Scott's is primarily engaged in the annual supermarket stores, route & convenience programs.
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His role and specialisation is in benchmarking and eveluating organisations service levels helping them to focus on improvements.
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Scott is driven by the need to improve sales force effectiveness through improved relationships and systems
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Mark has worked for Coalface Consulting since 2007.
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Has been involved in setting up the Coalface Liquor, Pharmacy and Consumer Electronics & Appliances surveys and continues to manage these annual projects.
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Mark has over 20 years experience in senior FMCG sales and marketing roles both within and outside of NZ.
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Mark has an in depth knowledge of retailer customer satisfaction and is passionate about working with suppliers to improve their sales service performance.
Geoff Smith
Partner & Director
geoff@coalface.co.nz
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Geoff joined Coalface Consulting in 2020 bringing with him over 25 years FMCG experience from both Supplier and Research agency side.
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Positions prior to joining Coalface include Director roles leading Sales, Retailing and prior to this Retail Client Service at Nielsen
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Geoff is a passionate market research practitioner having worked with most Retailers in the channels Coalface services as well as many of NZ’s FMCG suppliers
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Geoff is predominantly involved with both the Convenience Channel Stores, Head Office Pulse and Shopper programs, and all Grocery related programs.