Welcome to Coalface
Coalface Consulting is a Market Research Company established in 1997 specialising in trade research and more specifically in evaluation projects.
Coalface Frontline offers a significant field-force for Customer Satisfaction and Shopper Evaluation services
Coalface Mobile Solutions offers leading edge PDA technology to turn sales people into an effective intelligence gathering fieldforce.
Our studies are designed to provide objective information to mutual parties who contract in a working relationship to deliver an independent benchmark of performance for both parties.
Amongst other things, our studies focus on Marketer/retailer relationships, The capacity of organisations to fulfill contracted KPI's. Our bespoke research tools are ideal for distributed networks and for franchise management.
Customised trade research projects have been carried out for some of New Zealand's largest FMCG companies.